The 3 Best Landing Page Builder Tools
(Free & Paid)

Blog Marketing 3 Best Landing Page Builder Software Tools of 2021

by Yiming Xuzhou | @siliconvalbread

3 Best Landing Page Builders to Grow Your Business Fast

If you own a business website, you probably already have at least 1 landing page.

Landing pages are like online flyers that your customer sees before they see anything else about your business. Think of it as your first chance to convince a person to purchase your product or service.

You may have also heard landing pages be referred to as “conversion pages”. Why? Landing pages are usually targeted toward converting leads into customers with CTA (call-to-action) elements. When you get a new lead to visit your website for the first time, you want that landing page to leave a lasting impression after all.

Your landing page is probably the most important element of your website’s marketing. You never get a second “first impression”.

Here is an example of a great landing page.

3 best landing pages

The reason why I love this landing page is that it is simple (only a few words and no paragraphs) and it gets its point across clearly.

You only have to do two actions to get started and the entire page funnels your attention to signing up for a free trial.

What is a Landing Page Builder?

A landing page builder is a software tool that lets you easily create multiple landing pages using templates, drag-and-drop elements, and opt-in forms. Investing in a these tools can save you a lot of time and energy while giving you a simple way to target different audiences.

What Makes a Good Landing Page Builder?

A great landing page builder tool will contain all of the following features:

  1. Beautiful Landing Page Templates
  2. Responsive Design (for mobile optimization)
  3. Software Integrations
  4. Multiple Users Option
  5. Easy A/B Testing
  6. Affordability
  7. Landing Page Analysis Tools (Try it now)
  8. Drag-and-Drop Editing

I would consider all of these elements a “must-have” when deciding on what I want to use. However, the best ones will have even more features that add to this list. 

I went ahead and analyzed all the top landing page builders that are available in 2021.

Since there are over 30 different apps for this and I didn’t want to take too much of your time (it would be a looooooong read), I will only talk about my 3 favorites. With that in mind, here are our picks for the best free builders.

The 3 Best Free Landing Page Builder Tools

  1. Unbounce
  2. Leadpages
  3. AWeber
  4. Google Sites (Bonus)

Unbounce gives marketing teams everything they need to get a higher return with paid advertising. What does this mean?

Basically, every time you run an ad campaign that sends targeted leads to a website, you are running the risk of losing out on conversions.

Using a landing page creator like Unbounce has been proven to increase post-click ad conversion rates and speed up your campaigns.

I personally love using Unbounce for all my different websites because of how easy it is to use their building software. Editing pages takes only a few minutes and they are immediately optimized to be mobile friendly. 

Features Included:

With Unbounce, you get all these features:

  1. Integrations with CMS platforms like WordPress
  2. Integrations with Analytics platforms like Google Analytics
  3. Integrations like MailChimp and ConvertKit with Email Marketing Tools like MailChimp and ConvertKit
  4. Mobile Optimization
  5. A/B Testing
  6. Adding Maps and Sticky Headers/Pop-ups
  7. Custom Scripts and Pixels
  8. Page Cloning
  9. Drag-and-Drop Interface
  10. 24/7 Support

 

Additionally, you get these bonus features that aren’t available with the others:

  1. Easy Pop-ups Building
  2. Landing Page Analyzer Tool–this is a free web-based software that lets you analyze any landing page and receive a grade on it. You can use this right now, completely free!
unbounce

Unbounce was the first software app that let you make pages specifically to funnel leads into conversions. Over 10 years later, it is still our top choice for getting more customers for your business.

Pricing: $80 a month (without our discount)

You have the option to pay using a monthly or annual schedule. Pricing starts at $80 a month for 500 conversions/month and 20,000 visitors/month. 

Luckily, we were able to work up a deal to get 20% off for our readers at Silicon Valley Bread!

I would recommend starting off with a no-risk free trial to see if Unbounce is the right tool for you.

Leadpages hit the ground running when it entered the market as a landing page building software. You can make stunning campaigns that do the job of converting customers and gathering email leads with only a few clicks.

My favorite thing about Leadpages? You can personally fine-tune any of your campaigns to be optimized for any marketing goal. That includes Facebook advertising, consulting, eCommerce, contests, events, sales, and more.

The good news is you can check out all of their templates before signing up for a free trial just by clicking on “Templates” on their top menu.

This way, you can see beforehand if Leadpages has the type of landing pages you want to create.

Features Included:

With Leadpages, you get all these features:

  1. Integrations with CMS platforms like WordPress
  2. 160+ Templates Immediately
  3. Easy Lead Capturing
  4. Mobile Responsive Pages
  5. A/B Testing
  6. 40+ Integrations
  7. Drag-and-Drop Interface
  8. Basic Pop-ups

 

Leadpages falls behind Unbounce because of these reasons:

  1. You can’t easily publish your landing pages on your own website’s URL
  2. Poor customer support if you purchase the basic plan

Although Leadpages still needs a few performance tweaks with its user interface and support system, it is definitely still going to help you grow your website with more conversions.

It also has one of the best prices on the market as of May, 2021.

Pricing: $27 a month billed annually

Leadpages gives you the option to pay monthly or annually. If you pay by the month, the cost is $37 a month for a standard plan. 

The issue with the standard plan is that you can only get support via email instead of chat and call. You also lose out on unlimited A/B testing and email trigger links.

If you choose a pro plan, you are still getting a more affordable deal than Unbounce but without unlimited features.

Yes, you heard that right. AWeber is a tool that lets you make unlimited landing pages, COMPLETELY FREE.

AWeber is actually an email marketing software (one of the best as well) that recently implemented a landing page builder. It is very simple to use and lets you improve the performance of your advertising campaigns easily.

Features Included:

With AWeber, you get all these features:

  1. Integrations with CMS platforms like WordPress
  2. Integrations with Analytics platforms like Google Analytics
  3. Integrations with eCommerce Platforms
  4. Huge Range of Additional Integrations
  5. Simple Drag-and-Drop Builder
  6. Easy Data Collection
  7. Free Images to Use
  8. 24/7 Support

 

Additionally, you get these bonus features that aren’t available with the others:

  1. Email Marketing Management
  2. Responsive Emails
  3. RSS to Email Templates
  4. Autoresponders
  5. Marketing Automation
  6. Newsletters That Connect to Landing Pages

AWeber offers two plans, a pro membership, and a free-forever plan.

If your team is working on a budget, you should absolutely sign up for AWeber today. You never know how long they are going to keep their free offer available.

Pricing: Free

With AWeber’s pro subscription, you get unlimited access to all of its features, forever. If you get a free account, you are limited to 500 subscribers and you have to include AWeber’s branding on your landing page.

It turns out that AWeber also offers the cheapest pro plan out of the 3 best landing page builders we reviewed today. For only $16.15/month, you can take advantage of all of AWeber’s tools.

There you have it, the 3 best landing page builder software tools you can get today. If you are looking to grow your business with more leads, investing in a free builder software is a great first step.

Studies have shown that websites with more than 40 landing pages increase their total conversions by over 500%.

That is a staggering statistic when you think about the number of conversions the average landing page gets. (2.35%)

Can you even begin to imagine how much your business could grow with 50 landing pages?

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