What to Do When Your Startup Has No Leads

Blog Marketing What to do when your startup has no leads by Yiming Xuzhou | @siliconvalbread

getting startup leads

When your small business is just starting out, it can feel overwhelming. You want to do everything right and have a plan for every possibility. Unfortunately, no one has ever been successful without taking risks or making mistakes along the way. This blog post will provide you with some strategies for what to do when your startup has no leads!

What Success Looks like for Startups

1. Have a goal for each day.

 

– Define what success means to you on that day and make sure it’s achievable.

 

– Make your goals specific, measurable, attainable, and realistic. Be kind to yourself if you don’t achieve them! It takes practice at first but with time it becomes second nature and will lead to your success.

 

– Set a time limit for the day.

 

– Write down your goals before you start so that they’re top of mind and ready to go when the morning comes!

 

2. Know what success looks like at work by identifying three things you want to achieve each week (or month).

 

– Be specific about what it is that you are trying to do. Do not be vague or all over the place with this one, because detailed objectives will lead to clear results.

 

– Create deadlines for yourself if possible–especially if there’s an external deadline coming up in relation to another company goal. This should help push past procrastination and get your tasks done on time!

 

– Measure progress towards meeting those goals periodically throughout.

Know When You Need to Make Changes

The following are some warning signs that your startup may not be receiving enough leads:

 

– You have a website, but no one is visiting it.

– You have an email list with few emails on it.

– Your social media accounts are stagnant and lack engagement from followers.

 

Refusing to make changes to your startup can be detrimental to your success. Just consider the rate of startup failures. This infographic from Failory explains it very clearly.

startup infographic

The Lean Model Startups use for Getting Their First 100 Leads

1. Identify the problem

2. Brainstorm possible solutions

3. Implement a solution and track progress

4. Evaluate the effectiveness of the solution and adjust accordingly 

5. Repeat steps 2-4 until you find an effective solution to your problem

6. If all else fails, try something new!

 

Now, let’s go over some specific strategies you can use to get new leads for your startup. 

What to do When Your Startup Has Zero Initial Leads

In this post we’ll look at the issue of startups without any leads–what to do when you’re in this situation or if you find yourself there in the future! Remember that even if things seem dire right now, they can always get better as long as people know about what your company does (which will lead them to eventually signing up for services). There are three easy solutions you can try out below; each has worked for startup companies struggling to get leads.

1. Connect With a Startup Incubator

Startup incubators are specifically created to help aid startups on their formation journey. Connecting with a startup in your area can be very beneficial for many reasons:

  • Gain professional advice from other entrepreneurs
  • Network with new connections that understand the startup process
  • Potentially get funding from innovation hubs

2. Promote Your Company on Other Sites and Social Media Accounts

If you have access to other social media accounts with large followings, this is a great place to start building brand awareness. Make sure to use all of your resources when it comes to promoting your startup. As all marketers are aware, promotion is one of the most important elements of getting leads for your business.

 

One innovative way to promote your startup is by creating a targeted landing page that you can market to your audience. Making specific, funneled landing pages with a tool like ClickFunnels can be great for getting new leads.

 

Not only that, ClickFunnels makes money by helping small business owners and digital marketers make high-converting landing pages.

5 day lead challenge
A ClickFunnels Challenge That Helpes You Grow Leads in 5 Days

3. Make Use of the "Prospecting" Mindset

Since most people are more comfortable giving their email address to someone they know, this is where you want to focus your efforts when looking for leads–through networking!

 

For example, if you’re at an event that has many startups attending (such as SXSW), sending out emails might be better than tweets or Facebook posts since email marketing is so much more personal and individualistic.

startup conference

4. Use Social Media

Follow people who might be interested in your startup and let them know about your company. You can also use hashtags that are specific to startups or business networking such as #startupmindset for example.

 

This is a good way of reaching out to people, especially if you want the word spread quickly! Another avenue would be Facebook advertising which will allow you to target certain groups of people based on their demographics (age, gender, location).

 

If you don’t have money upfront then launching an ad campaign should be put at the bottom of one’s priority list because it does cost more than other forms of marketing–but once set up correctly it could yield great results.

 

If you have the funding for it, you should consider having an agency like SVB Digital manage your ads with professional strategies. This way you can save your time and energy for building your startup offerings.

4. Target Potential Leads with Facebook

How do you target audiences with Facebook ads?

 

In order to reach your desired audience, there are a number of different targeting options available in both Power Editor and Ad Manager:

 

  • Demographic data such as age or gender
  • Interests like sports, movies, books
  • Behaviors like travel or cooking
  • Connections on social networks

 

For example, if your startup is an online clothing store geared towards adults then you might want to create a campaign that targets females aged 18-25 who have shown interest in fashion blogs. Or let’s say you have a SaaS company that helps other businesses manage their work. You could target corporations with high revenue figures and position your product to highlight a competitive advantage.

Want a Team of Facebook Experts to Run Ads for Your Startup?

Learn more about our social advertising services agency here.

Summary

Whether you’re just starting out or are struggling to get leads, it’s important to know that things can always get better.

 

As long as people know about what your company does (which will lead them signing up for services), they’ll eventually find their way in and you’ll be able to grow!

 

There are three easy ways we recommend getting more customers on board if the situation is bleak right now–connect with a startup incubator, promote your business on other sites and social media accounts, and contact our digital marketing agency team today so we can help expand your reach.

 

If you want any of these solutions applied to your own company, all you have to do is contact us here.

If you have any questions about getting leads for your new startup, leave a comment below.

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4 months ago

[…] fact, generating leads is one of the biggest challenges for startup companies without an established consumer […]

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