The Ultimate List of Digital Marketing Tools for Small Businesses

digital marketing tools for small businesses

It can be difficult to know where to start when it comes to digital marketing.


There are so many different tools out there that you might not know which ones to use or how they work.


In this blog post, we will walk through the steps of setting up your own toolbox and show you some great resources for finding more information about each type of tool.


We’ll also include a list of our favorite marketing tools that we have found for small businesses!

What you need to know about marketing tools for small businesses

  1. Digital marketing is an important part of any business, no matter the size.
  2. It can be difficult to know where to start when it comes to digital marketing and which tools are right for your needs; there are so many out there! In this blog post, we’ll walk through some steps on how to set up your own toolbox and show you great resources for finding more information about each type of tool. We’ll also include a list of our favorite digital marketing tools that we have found work well with smaller budgets!
  3. All the types of Digital Marketing Tools detailed in this article range from free (or very inexpensive) all the way up to hundreds or even thousands a month.

Want a Team of Digital Marketers to Get Your Small Business Found?

Learn more about our digital marketing services agency here.

The resources and tools we will cover in this blog post are not all free, but there is a wide range of options for small businesses to find what works best for them!


We’ll go through some basic steps on how to set up your own toolbox and show you great digital marketing resources.


We’ll also include a list of our favorite digital marketing tools that work well with smaller budgets.


This article should help make sure you’re getting the most out of your efforts as you begin using these different types of online tools.

Table of Contents

Step 1: Finding Digital Marketing Tools You Need for Your Business

There are tons of free and low-cost digital marketing tools available for businesses.


But just because they’re cheap doesn’t mean they don’t work!


Finding the right tool is all about knowing what you need to accomplish your goals, then finding a match with those needs.


For example:

Email marketing automation software

The tools we recommend are:

  1. ConstantContact: Email marketing software for small businesses
  2. ConvertKit: UNLIMITED Emails for free and higher converting email marketing (we use this) Read our full review.
Social media management tools

Social media marketing – These tools are very useful for running a social media campaign or managing your accounts on Twitter, Facebook, etc. These include Hootsuite (paid) and Buffer (free), which allow users to schedule posts in advance of their publication date as well as save time spent monitoring the various networks at once.


The tools we recommend are:

  1. SocialPilot: Free social media managing software (sign up for trial)
  2. Hootsuite: Extensive social media management for a premium price
Video creating tools to share your brand's story

The tools we recommend are:

  1. Animoto: Free video maker for professional social media videos.
  2. Fiverr: Hire a professional video maker to create your marketing videos on your budget
Keyword research and search engine marketing tools

At the top of every marketer’s toolkit is their selection of SEO/SEM tools


What is SEO/SEM?


Search engine optimization (or SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.


On the other hand, an SEM component deals with paid placement on search engines like Google and Bing – this includes both pay per click advertising (PPC), which offers advertisers fixed rates based on the number of clicks; sponsored ads & even banner advertisements that offer more flexible pricing options for budgets large and small.


This infographic by JSL Marketing offers an insightful analogy on SEO. 

what is SEO infographic

The best SEO tools offer a variety of features for tracking your website’s performance, generating new content ideas, and improving site rankings. Most tools provide both free trials and paid subscription plans so you can find the right option to meet your needs without breaking the bank.


One such tool is SEMrush – it offers premium desktop software as well as an online dashboard that provides real-time insights on page rank, organic search visibility, backlinks analysis & more! Read our full review to learn more information about this award-winning tool.

Best tools for generating leads for your small business

Again, we have to recommend SEMrush because of its additional features. SEMrush can provide your business with necessary data and insights about competitors, search trends, keyword rankings, etc.


Having this information can be paramount to the success of your business. After all, it always helps to understand how your competitors are successful. 


This is an example of the type of information you can learn using SEMrush.


Another great tool is Buzzsumo.


For content marketing it is important to stay on top of what’s trending in order to create the most viral posts possible!


BuzzSumo can help you find out which articles have gone viral or are currently generating lots of shares and comments – giving great insight into what types of topics are drawing attention right now.


It is the ideal platform to analyze trends to see what content could potentially grow your small business best. 


Buzzsumo can be used for free, but the basic version only allows you to search up to 100 articles.

Convert leads to customers with landing page builders

These landing page tools will allow you to create interactive landing pages within minutes without any coding experience needed by using various templates from sites like Unbounce or Leadpages.


Users can also use this type of digital marketing tool for A/B testing purposes too so they know what design works best for landing customers.


Leadpages is great because you can make a variety of attractive landing pages that are responsive on mobile devices! As you can see from the screenshot above, portfolio sites are easy and effortless to create. 

leadpages example

Leadpages offers a 14 free trial with no risks and it is a big reason why they are our top choice.

Automate customer relationships with CRM software

Our favorite tool for managing customer relationships is Salesflare. Why?


Salesflare is like Salesforce but exclusively for small businesses.


For new companies and startups, Salesflare makes it so much easier to manage all your leads and customers. 


It provides services like:

  • Automatically store contact info and company info from customers
  • Saving time spent on data entry
  • Automated logging of meetings and phone calls
  • A document folder for each customer
  • See your customers in each stage of the sales funnel via an intuitive map view

It also has benefits like:

  • Email marketing automation to engage leads with personalized outreach
  • Salesflare integrates with the most popular CRMs, SMS providers, etc. so you can manage your campaigns from one place
  • Comes with a zero-risk free trial
Website Analytics Tool

The best tool for this is Google Analytics – Tracking web traffic to monitor user engagement and conversions, as well as search engine rankings & advertising ROI is free and easy. 


Google Analytics is great because it provides you with a wealth of data about your website’s performance, how visitors interact with it, and more.

Step 2: Setting Up Your Digital Marketing Toolkit

Once you have figured out all the tools you want to use for your small business’s digital marketing, the next step is to set up your toolkit. 

Make a list of the tools you could use

Planning your work is always an important task when it comes to marketing. 


When all your work is digital, this becomes even more important. 


We recommend looking over all the tools presented above and making a list of the ones that could benefit your small business most. 

So get your pen and paper out if you don’t have a tablet handy! 

Set up your accounts on the websites that offer tools

With most of the tools we laid out in this article, you are allowed to start a free trial just by signing up. 


We highly recommend going through this process because it can help you decide which tools are most worth it for your small business. Although you probably won’t end up using all of them, we guarantee that at least a few can really help you grow your business. 

Step 3. Consider the Free vs. Paid Tools

Wait! How do I decide what types of tools to use?


With so many awesome free digital marketing tools out there it’s tough not to just jump in headfirst.


But before you start spending money on paid features like enterprise-level CRMs, it’s important to think about how much time is spent using each tool as well as what type of content will be created by both yourself and your employees.


If you’re looking for the best ROI from your business’ budget then more than likely you will gravitate towards the free tools. 

Questions to consider

When you are deciding what digital marketing tools to invest in, first consider these questions: 


  1. What type of content will be created by both yourself and your employees?
  2. How much time is spent using each tool?
  3. What does your budget for marketing tools look like?
What you will need in order to grow with these digital marketing tools

When it comes to utilizing these tools to grow your business, you really don’t need much. 


I would say if you have:


  • Awareness of the internet/web

  • Basic computer skills

  • A desire to learn more about digital marketing


That is really all it takes!


As mentioned above there are many free trials out there so take advantage of them before choosing something you can’t afford because chances are if it’s not giving you results then what else will?


Furthermore, having an idea of how much time (hours per day) you’re willing to dedicate to this endeavor helps narrow down your options too as some services require constant attention while others don’t.


For example; deciding which social media management tool would be best suited for someone who doesn’t have hours each day to spend on social media.


Additionally, you should keep in mind that some digital marketing tools are better for beginners while others need a bit more of an advanced understanding.


For instance; some SEO software is very user-friendly and easy to use but others may require a little more from you in order to get what you’re looking for. You’ll want to take these things into account before choosing the right one otherwise it will just end up wasting your time, money, and effort, or worse.

Or hire a team of digital marketers to do the job better.

We already have all the tools we need to grow a small business. Will it be yours?


The best digital marketing strategy is one that’s tailored specifically to your business goals and objectives.


For example, if you have an eCommerce startup with digital marketing goals to increase engagement on social media you might consider a social media management tool that allows company owners to schedule posts ahead of time. On the other hand, if you are a digital marketing agency, then you might consider a customer relationship management tool like Salesflare.


Regardless of the industry, if you’re looking for the best ROI from your business’ budget then you should first utilize as many free trials as you can.


You might find that a tool you weren’t even considering before will save you time and money in the long run!


Did you have any questions about the tools we talked about? Leave a comment below!


Disclaimer: Silicon Valley Bread is an affiliate partner with some of the brands listed above. Purchases made from our links help support our blog so we can get more quality content to our readers. 

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