A website heatmap is a tool that analyzes the behavior of anyone that comes across your website. For example, it can indicate where your users move their cursor, what they click on, and how far they scroll within any given page.
Check out this graphic of a heatmap generated by Hotjar.
As you can see, this landing page is generating a lot of attention to the CTA button as well as the top menu.
Of course, this is only the tip of the iceberg when it comes to the insights you can gain from using a heatmap software tool. Successful businesses take advantage of information like that to improve conversion rates (also known as Conversion Rate Optimization) and ultimately increase sales.
That’s why I’m going to show you the 5 best website heatmap tools that will improve your UX design and overall customer experience.
Let’s dive right in.
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Smartlook is our pick for the best website heatmap tool of 2021. The insights and analytics you get from using this platform are invaluable when it comes to understanding your UX in the eyes of a customer.
The data you receive is actionable–it will lead you to new findings and optimizations that you likely would have never thought of.
I also love how easy the platform is to use. Getting useful information on Smartlook is just as seamless as a platform like Google Analytics.
Who would have guessed? The software built for UX optimization has a near-perfect user experience. Insane, right?
In addition to Smartlook’s heatmap for websites, you get access to a user recording feature, event tracking, and engagement analytics.
The good news is Smartlook also works perfectly for mobile apps. So if you want to analyze user behavior on your IOS or Android app, Smartlook is the platform for you.
By the way, did I mention it’s free?
Yeah, Smartlook is by far the best free heatmap tool for websites on the market. Check it out!
You probably know Freshworks as the all-in-one CRM platform for managing your marketing and communications.
But did you know that you can actually get access to their heatmap tool as part of their CRM suite?
I like Freshworks because it makes it easy for your team to set up a roadmap for redesigning your pages. Without the insights from a heatmap tool, improving your website experience would be a shot in the dark.
Using Freshworks gives you access to A/B testing, conversion rate optimization metrics, and a whole suite of CRM tools.
There really is no reason to skip out on their 3-week free trial.
Another great tool on the market for website heatmaps is Mouseflow.
It gives you everything you need from a CRO tool, ranging from web recordings, session replays, customer segmentation, and of course, heatmapping.
The difference is that Mouseflow gives you access to a suite of heatmaps. They present you with a multi-dimensional visualization feature that can separate heatmaps by movement, clicks, scrolls, attention, or geography.
Additionally, you have the option to watch live sessions on your website if you need to.
Here is the same landing page but with a heatmap applied to it.
The problem with Mouseflow is that you don’t get quite as many features as Smartlook nor the same number of free insights.
You can’t even analyze apps like you can with the prior tools.
Next, we have Lucky Orange. This tool comes with a neat and readable dashboard that displays your website analysis effectively.
For only 10 a month, you get access to an entire conversion optimization suite. Not a bad deal! However, you can’t use the platform for free like you can with Smartlook.
Once again, you can see visitor recordings, dynamic heatmaps, and even talk with your customers via a chatting feature.
If you want a better understanding of your website’s user experience, these map tools will get the job done.
Last but not least, we have Plerdy. This SaaS heatmap tool comes with 7 different features that are designed to help you with CRO.
This includes the heatmap, of course, popup forms, SEO checker, session replays, event tracking, sales performance, and a conversion funnel analyzer.
Those are our picks for the 5 best free website heatmap tools in 2021. These software technologies are designed to help optimize your user experience with website analytics, user recordings, and much more.
Without a doubt, we believe that Smartlook is the best choice. For a great price, you can take advantage of valuable insights, a well-designed management system, and multiple heatmap variations.
Are you ready to elevate your CRO for your business?
A heatmap is a visual representation of data that tells someone how a certain metric varies depending on location. Heatmaps typically employ color-coding systems to differentiate data levels.