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What Does a Digital Marketing Agency Do?

Blog Online Marketing What Does a Digital Marketing Agency Do? April 26, 2021

by Yiming Xuzhou | @siliconvalbread

digital marketing agency do?

For small to mid-sized businesses, getting customers to notice and buy into your brand can be both difficult and demanding. 

Nowadays, it has also become essential for any business to be discoverable online with a website.  

The rise of digital marketing began sometime around when Google was first taking off. Now, over 68% of consumers will use their smartphone to help them make decisions with in-store purchases. That’s more than two thirds of the consumer population who are finding products and spending money as a result of digital marketing.

Given then about 90% of shoppers are unsure about what brand to buy into when they begin a search, it is vital for new businesses to make a lasting impression immediately. With a vast majority of the brand searches happening on Google’s search engine, it becomes clear why companies are spending so much money and effort on work related to SEO, content marketing, and video creation.  

In 2021, marketing your business in a digital environment has become an even more important task.

What is a Digital Marketing Agency?

digital marketing

Along with the rising demand for digital marketing related work, digital marketing agencies have been steadily growing in popularity.

Traditionally, these online marketing teams focus on producing results that are backed by data and painstakingly optimized. 

The teams typically consist of strategists, consultants, creative writers, videographers, and developers.

They work to maximize the return on investment for their partnered companies while providing services like website design, UI/UX, content marketing, blogging, social media, emailing, PPC, and digital advertising. 

Their goal is to generate more leads, secure more conversions, and build a stronger brand for their clients. 

What services does a full-service digital marketing agency provide?

Most of the time, an agency that claims to be full-service will offer your business the following:

  1. A consultation to discuss strategy and infrastructure
  2. A complete website audit
  3. UI/UX evaluation
  4. SEO services
  5. Pay Per Click advertising
  6. Social advertising
  7. Email marketing
  8. Content marketing
  9. Video marketing
  10. Social media management
  11. Website creation or redesign
  12. Link building
  13. Retargeting
  14. (Sometimes) Affiliate marketing

What should you expect from hiring a digital marketing agency?

marketing consultant

Should you expect to gain massive amounts of traffic?

Should you expect to not have to do any marketing work again?

Should you expect to receive results outlined by your strategist meeting?

Should you stop working with an agency that hasn’t produced results in a month?

Let’s look into some expectations you should have if you decide to go out and hire a digital marketing agency or a consultation.

You will be dealing with unknowns.

While your agency will definitely provide you with reasonable estimates of how your business will perform, there are no guarantees when it comes to digital marketing. 

Truth be told, it is difficult to exactly pinpoint how your website will look in a year long period or how your revenue numbers will react to that.

Additionally, novice agencies will have a tendency to overestimate their predictions. To combat this, you should always ask your consultant to cover exactly what parts of their strategy are based on speculation and what parts are based on proven facts. 

It will take some time.

It may be tempting to pull the plug if you end up with less than spectacular results after a month of partnership.

However, I would advise you to stay calm and try to pinpoint the reasons why your marketing performance is not reaching its predicted potential. 

At the same time, you should be wary that marketing efforts take time and change is no easy task when it comes to factors like search engine rankings. 

The process has been set in motion and if you were to preemptively cut it short, you could find yourself walking away with nothing. 

Should you make the move and hire an agency?

At the end of the day, it could very well be the right move to hire an agency to take over your marketing duties. 

After all, there exists millions of successful partnerships between businesses and agencies where both parties can grow simultaneously by working effectively in their own respective fields. 

If you want to figure out if an agency fits your needs, I would suggest trying out our service at SVB Digital. 

We differ from competitors by offering a free marketing plan before your first consultation. All you have to do is provide us with some basic information about your business and our research strategists will take care of the rest. 

Also, if you have any questions about digital marketing agencies please leave a comment below and I will try to answer it as fast as I can. 

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