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The Importance of Backlinks and Link Building for SEO

Blog Marketing The Importance of Backlinks and Link Building for SEO by Yiming Xuzhou | @siliconvalbread

May 3, 2021

why are backlinks important

If you don’t know already, link building is the process of gaining hyperlinks from other websites that link to your website. 


A hyperlink essentially provides a pathway from another website straight to a page on your website. 


These links typically come from people who work as SEO specialists or marketers. However, this is not always the case.


You will often see backlinks that come from journalists, bloggers, SaaS providers, and more. 

Why is Link Building Important?

The job of a search engine is to crawl through the web and analyze billions of web pages. 


To do this, they will crawl through links between individual pages as well as links between full websites. 


What do they do with this information? Two things:

  1. Discovering new web pages or new content on an existing website
  2. Determining if a web page is authoritative enough to rank on the SERP

Basically, link building impacts SEO.

After the search engine crawler finishes going through a set amount of pages, it will index the new information. 


This is when they start judging your website for ranking purposes. 


If you want to understand this process a little better, Google made a YouTube video explaining it. 

Search engines look at the number of backlinks your website has like they’re counting votes. 

Google counts your backlinks

Each vote is equivalent to a person saying that your web page is credible, valuable, and useful.


That being said, it is important to note the difference between a high quality link and a poor one.


In the past, Google would encourage you to get links from anywhere and everywhere.


After people abused this fact for SEO improvement, Google changed the game.


Now, only high quality backlinks from sources like:


  • Links from relevant bloggers
  • Links from established websites
  • Links from authoritative places
  • The age of the link to your domain


Read: How to Build High Quality Backlinks

So what are the best strategies for link building?

Link building is a tough but do-able feat. 


It starts with understanding what Google wants. 


From there, you just have to follow a series of proven strategies to get your website the credibility it needs to rank.


Luckily, I set up this strategic guide for link building in 2021, even if you just started your website. 

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